Imagine a world without YouTube, Instagram Reels, or TikTok. Hard to picture, right? Videos have revolutionized how we consume information, making it nearly impossible to revert to text-only content.
Traditionally, we relied on newspapers, radios, and televisions for information. As each new medium emerged, the previous one saw a decline in usage. With the rise of the internet, newspapers became digital through blogs and articles. Today, most information is consumed as short, bite-sized videos.
The evolution of information consumption has one thing in common: the inclination towards videos.
But why videos?
Videos are engaging, easy to comprehend, and have a higher information retention rate. Utilizing advanced AI technology, like Vidscale Pro, enables the efficient and cost-effective creation of compelling, high-quality videos.
In today’s business landscape, leveraging rich media in communications is essential. Not only on social media platforms, websites and blog posts; while all these digital presence help a great deal in lead generation, sales and business presentations are often the most overlooked piece when it comes to incorporating videos, which are in fact, absolutely imperative for closing deals and making an impact on the audience. According to an article by Pirsonal it is mentioned that “The study found that participants exposed to personalized video paid significantly more attention (7.7 minutes vs. 3.6 minutes) and displayed better recall of the information compared to those receiving text-based advice.”
How can adding videos enhance your presentation?
Sales presentations can be a deal maker or a deal breaker. Strong sales presentations tell a story, elicit emotions, and take the viewer on a journey. Effective storytelling requires videos, animations, audio, and interactivity. Here is an example.
Most people have trouble retaining information from text and data heavy presentations and lose interest after long meetings. Research shows that videos are processed 60,000 times faster than text by the human brain.
6 advantages of using a video in a presentation
Better Engagement: Starting with a video can immediately grab the audience’s attention and set the tone for the rest of the presentation. Including videos minimizes the monotony of text-heavy slides, keeping the audience engaged throughout the presentation.
Retention: People tend to remember information better when it is presented through videos because of the combination of visuals and audio. Videos can introduce natural breaks and changes in pace, preventing information overload and increasing retention. Lemonlight highlights “Viewers claim they retain 95% of a message when obtained via video.”
Storytelling: Videos enable storytelling, which can be a powerful tool in persuasion and closing deals. In an era where multimedia content is preferred, relying solely on text can put content at a competitive disadvantage.
Multi-sensory experience: By engaging multiple senses , videos engage the audience in many ways and cater to different learning styles. Long blocks of text can be monotonous and fail to capture the reader’s attention compared to multimedia content.
Comprehension: Text-based contents can be hard to explain and understand and are also time-consuming. On the contrary, motion graphics can help in explaining complex concepts clearly and precisely, and even so within a short period of time.
Emotional Connect : Videos evoke a great sense of emotion by activating the limbic brain (the oldest part of the brain). Audiences resonate with the messaging or offering on a deeper level when they feel such an emotional response.
How should you use videos in your presentation?
Adding videos into your presentations can significantly enhance their effectiveness and engagement. Here’s how you can strategically use videos in various ways:
1. Dynamic Video background: Use subtle, looping videos as backgrounds to add a dynamic element to your slides without overwhelming the main content.
2. Multiple Videos in One Slide: Display two or more videos side by side to compare different scenarios, outcomes, or perspectives. For example, a sports agency can showcase their various teams on the same slide using four different videos.
3. Sizzle reels: Highlight Achievements, Event Recaps, Promotional Content and many more as these short, high-energy videos can grab attention and leave a lasting impression.
Lastly, to learn more visit our CustomShow Cookbook Slide Inspiration for a step-by-step tutorial on how to incorporate videos into your slides in 20 different ways, ranging from beginner to advanced levels.
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