Presentations are a fundamental part of the sales process. They allow you to make your pitch, portray your brand, and demonstrate value. However, this doesn’t have to mean boring slides with bullet points.
Presentations with visuals are reported to be 43% more persuasive than those without. (Source: Prezi)
In fact, as more B2B business is done online and through video calls, presentations are becoming more important than ever before. With that in mind, here’s how you can create pretty presentations that will up your game:
The Power of Visual Appeal
In a B2B sales presentation, visuals are not just for decoration. They help you capture and retain audience attention, as well as communicate your message in an engaging way.
Video is a powerful tool in B2B presentations. 52% of marketing professionals worldwide name video as the type of content with the best ROI. (Source: Adobe)
Visuals can be any combination of text, Images, SVGs, videos, and graphics that support your story by reinforcing key points or illustrating them with examples or metaphors. The most effective visuals do more than simply look pretty — they create an emotional connection with the audience by evoking feelings like empathy, excitement, or intrigue (to name just a few).
Leveraging Technology – Enhancing B2B Presentations
With the growing importance of remote collaboration, technology offers a bridge that connects presenters and their audiences, regardless of geographic boundaries. Video conferencing platforms, virtual events, and effective sessions like interactive webinars have become instrumental in maintaining effective communication with B2B clients and partners.
Moreover, the integration of advanced presentation software brings a new dimension to B2B presentations. These tools empower presenters to craft visually stunning and interactive content, with features like dynamic animations, multimedia integration, and real-time collaborative editing. Cloud-based platforms ensure accessibility from anywhere, making sharing information secure and convenient.
The data-driven capabilities of technology enable presenters to gather valuable insights through analytics. By tracking audience engagement and interactions, presenters can refine their content for maximum impact. This iterative approach ensures that B2B presentations remain aligned with the evolving needs of the business landscape.
Crafting Compelling Content
Creating compelling content is a skill that can be learned and mastered. The first step is to understand the importance of content creation in B2B sales presentations; it’s not just about the visuals, but also what you say and how you say it.
Once you’ve established a solid foundation for your great presentation, consider these tips:
- Use real-life examples when possible. Your audience wants to hear from someone who has been there before, so share stories from past experiences with them and explain how they relate to the current challenge.
- Make sure each slide has one idea per bullet point or sentence (a maximum of three). Try splitting up long paragraphs into multiple slides if necessary so that each point gets its own moment in the spotlight during your presentation. This will keep things clear and concise for everyone involved!
Innovative Slide Design
You’re not just making a presentation. You’re creating an impression that will last with your audience for years to come. The first step in creating that lasting impression is to make sure your slides look as good as they possibly can, which means paying attention to every detail of their design: the images you use and where they’re placed; how text is formatted; even how much white space there is on each slide.
- Make sure images are crisp and clear (and relevant).
- Use color strategically–don’t rely solely on reds or blues!
- Limit fonts/font sizes so they don’t overlap each other when read aloud by the presenter(s).
Data Visualization Mastery
Data visualization plays an important role in B2B sales presentations. It’s not enough to simply present your data and expect your audience to understand it–you need to help them understand it. That means using visuals that support your message and can be easily understood by all members of your audience, regardless of their technical background or experience with the subject matter at hand.
Next Steps
Now that you know the secrets of creating invigorating presentations, it’s time to put them into action. Start by reviewing your current slides and asking yourself if they’re conveying the message you want to convey. If not, consider using the CustomShow presentation tool, you’ll be surprised at how much more effective it becomes when it looks good!
