Presenting Customer Pain Points in B2B Sales Presentation

If you don’t grab your audience within the first 20 seconds of your b2b presentation sales pitch then you have most likely lost them. The best way to engage your audience is to focus on their problems and pain points instead of bragging about your organization and offerings. Here are some proven examples of how to use images in your b2b sales presentation to represent a customer’s pain points and challenges in a visually impactful way.

Here are a few reasons why B2B sales representative start their presentations by focusing on customer pain points:

It is a proven way to get customer’s attention
It assures them that your offering will solve their problems because you understand their challenges
It increases the urgency to act and hence accelerates your sales cycle.
It can establish credibility and build trust with the customer, as they can see that the sales representative is genuinely interested in helping them solve their problems

By taking these steps, you can increase the chances of capturing your audience’s attention and keeping them engaged throughout your b2b marketing and sales presentation.

In this set of presentation slide templates, we explore all of these ideas.

B2B Sales Presentation Ideas for Customer Pain Points

Capture attention, win customer’s trust and close deals faster.

Listing Customer Challenges

With two simple images and a blur on build-out, this presentation slide communicates the dangers of remote audience disengagement. In under 15 seconds this slide communicates a fairly complex message in a self-explanatory manner. B2B Sales presentation have to frequently present emotions emerging out of interactions between your audience and their customers or between two functional roles within the audience’s organization. This presentation slide suggests an effective technique to achieve these goals.

Demonstrating Challenges

With two simple images and a blur on build-out, this slide communicates the dangers of remote audience disengagement. In under 15 seconds this slide communicates a fairly complex message in a self-explanatory manner. B2B Sales presentation have to frequently present emotions emerging out of interactions between your audience and their customers or between two functional roles within the audience’s organization. This slide suggests an effective technique to achieve these goals.

Engaging Multiple Stakeholders

To successfully sell B2B solutions, sales presentations have to depict a situation and challenges faced by people in different functional roles. Simple text quotes associated with each role effectively communicate what would have otherwise required an expensive and uneditable animation video.